The Greatest Logo of All Time Is…
There are so many recognizable, unique, and creative logos out there that it might be impossible to pick just one that reigns supreme over the rest, but there are certainly a handful that have proven over time to be the most enduring symbol of their brands. If your own company is ready to work with a graphic designer to build your own great logo, these tips and ideas from the world’s best may help.
The Core Concepts of a Logo
By definition, a logo is a symbol or design used by a company or organization to identify its products and services. But really, a logo is so much more than that. It’s a single design that comes to stand for everything that your brand encompasses, all while remaining flexible, attractive, and memorable. Companies have been known to spend excessive amounts of time and money uncovering the perfect logo to complement their brand, and other companies never quite hit the mark.
Is there anyone on planet Earth who doesn’t instantly recognize the triple-orbed profile of Mickey Mouse? While the Disney logo of Walt Disney’s signature scrolled across the silhouette of Sleeping Beauty’s castle is a classic, those Mickey Mouse ears represent the logo that was never even intended to be a logo. The second that you lay eyes on the black Mickey Mouse face and ears, you’re sucked into Disney’s world where anything is possible.
The V&A Museum
Even if you haven’t traveled to England, you may have heard of London’s Victoria and Albert Museum. It’s commonly called the V&A, respected for being the world’s largest museum of decorative arts and design to the tune of 4.5 million objects. The museum’s logo has long been lauded for offering the perfect balance of elegance and intrigue thanks to its visual trick of using the ampersand to also form the left side of the “A”.
Graphic designers have a keen eye for the unique and distinguished, so count on the help of a professional to craft your own ageless logo.