15

May 2017

How to Achieve Consistency in Your Brand’s Image

Your brand’s image is one of the most powerful tools at your disposal as you grow and strengthen your business. Just as important as building your brand is achieving consistency that allows current and prospective customers to easily identify your company. If you understand the significance of brand consistency and take the steps necessary to achieve consistency, your business will be unstoppable. Why Does Consistency...

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15

Oct 2016

A Quick Guide to Magnificent Color in Design

Every graphic designer knows that color is so much more than just…color. The three simple primary colors red, blue, and yellow lay the foundation for an infinite number of colors to be created. All of those colors are at the disposal of brilliant graphic designers who know exactly how to boost a company’s brand with the subtle messages that strategic colors can deliver. The Link...

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20

Sep 2016

The Greatest Logo of All Time Is…

There are so many recognizable, unique, and creative logos out there that it might be impossible to pick just one that reigns supreme over the rest, but there are certainly a handful that have proven over time to be the most enduring symbol of their brands. If your own company is ready to work with a graphic designer to build your own great logo, these...

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20

Sep 2016

The Path of Photoshop and Graphic Design

It was only 1856 when Gustave Le Gray unknowingly set the stage for the graphic design concept that would grow to become a billion dollar industry in less than 200 years. Gray took one picture of the sky and one of the sea and merged them together at the horizon. This may seem simple to the point of being ludicrous in today’s world, but in...

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11

Sep 2016

How to Develop a Clear Marketing Message

If you’ve played the game telephone, you know how a message can get mixed up before it reaches its target. One person whispers a message to the next person, and so on, until it reaches the last person. Most often, that message is nowhere near the starting message. Marketing can be kind of like that, if you’re not careful. The single most important aspect of...

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15

Aug 2016

The Top Reasons Business Cards Still Matter

We live in the digital age, but that doesn’t mean that the art of paper-driven design and advertising is dead. Look around your space: how many pieces of paper do you see? The truth is, regardless of how digitalized we become, paper will always be useful. So it follows that business cards do still matter. Here is your proof. The Genuine Connection Networking is the...

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15

Jul 2016

Is Your Medical Practice Protected from Counterfeit?

If you manage a medical practice of any type, then you are aware of the Florida legislation that went into effect in 2011 requiring all licensed healthcare practitioners prescribing controlled substances to use counterfeit-proof prescription blanks. These prescription blanks must be obtained from vendors approved by the Florida Department of Health, and those vendors must provide the state with very specific monthly reporting to help...

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21

Jun 2016

Three Tricks to Make Your Direct Mail Stand Out

Though we now live in a world ruled by online marketing and communication, direct mail campaigns still have an important place and purpose. In fact, Forbes magazine has even declared that direct mail has made a comeback; reading email has become such a mundane task that looking at real, concrete pieces of mail is almost refreshing and exciting! So the question is, what can you...

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07

Jun 2016

The True Importance of Branding

The concept of branding is very abstract to some people, and it is definitely one that’s easier to understand in your mind than to define it in words. But the major power players in the business world know that the right branding is worth millions, if not billions. Tata Motors of India, for example, bought Jaguar and Range Rover from Ford recently, and can you...

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18

Aug 2015

Tips for Submitting Art

  If you will be providing your own files for printing, please review these helpful hints . . . Document Size – When creating your document, make sure it is the actual size and positioning for your printed piece. If your document folds, use the flat (unfolded) size. When making a catalog or booklet, please provide single pages at the correct size. Include Bleed –...

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